{"id":3654,"date":"2026-03-20T14:58:03","date_gmt":"2026-03-20T11:58:03","guid":{"rendered":"https:\/\/pood.evm.ee\/toode\/traditional-clothing-of-the-coastal-swedes\/"},"modified":"2026-08-04T16:58:39","modified_gmt":"2026-08-04T13:58:39","slug":"traditional-clothing-of-the-coastal-swedes","status":"publish","type":"product","link":"https:\/\/pood.evm.ee\/en\/toode\/traditional-clothing-of-the-coastal-swedes\/","title":{"rendered":"Traditional Clothing of the Coastal Swedes"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Vormsi \u2013 Noarootsi \u2013 Pakri \u2013 Ruhnu \u2013 Hiiumaa\nWhat kinds of clothing did the Coastal Swedes who lived on the Estonian islands and along the coast of northwestern Estonia wear? How did the people of Ruhnu dress for different occasions? What kind of six-panel hats did the children of Vormsi wear, and what did the black cap of the Hiiumaa Swedes look like? What did bridal wreaths and jewelry look like on Pakri, in Noarootsi, on Vormsi, on Ruhnu, or on Hiiumaa? You\u2019ll find the answers to these and thousands of other fascinating questions in the book *The Folk Costumes of the Coastal Swedes*. This richly illustrated book brings a colorful aspect of the Coastal Swedes\u2019 fascinating and multifaceted folk culture closer to anyone interested in the history of folk costumes and the traditions of wearing them.\nThe book\u2019s publisher, the Cultural Council of Estonian Swedes, has enlisted nine authors to contribute to the book, all of whom are true experts on Coastal Swedish culture and folk costumes. Over the years, the authors have researched clothing and folklore for this book not only in our own museums but also in museums in Finland and Sweden; they have met with many Coastal Swedes, studied garments and archival materials, and sought to understand not only the clothing itself but also those who wear it, their daily lives, and the dignity of their festive occasions.\nAcross 440 pages, the beauty of folk costumes unfolds before readers through vibrant images, old photographs, and fascinating facts and stories.\nIvar R\u00fc\u00fctli, Juta Holst, Kristina Rajando, Yngve Rosenblad, Marju Tamm, Violetta Riidas, Lembe Maria Sihvre, K\u00fclli Uustal, Helgi P\u00f5llo      \n","protected":false},"featured_media":3406,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[95],"product_tag":[],"class_list":["post-3654","product","type-product","status-publish","has-post-thumbnail","product_cat-publications","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Traditional Clothing of the Coastal Swedes - EVMi K&auml;sit&ouml;&ouml;pood<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pood.evm.ee\/en\/toode\/traditional-clothing-of-the-coastal-swedes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Traditional Clothing of the Coastal Swedes - EVMi K&auml;sit&ouml;&ouml;pood\" \/>\n<meta property=\"og:description\" content=\"Vormsi \u2013 Noarootsi \u2013 Pakri \u2013 Ruhnu \u2013 Hiiumaa What kinds of clothing did the Coastal Swedes who lived on the Estonian islands and along the coast of northwestern Estonia wear? How did the people of Ruhnu dress for different occasions? What kind of six-panel hats did the children of Vormsi wear, and what did the black cap of the Hiiumaa Swedes look like? What did bridal wreaths and jewelry look like on Pakri, in Noarootsi, on Vormsi, on Ruhnu, or on Hiiumaa? You\u2019ll find the answers to these and thousands of other fascinating questions in the book *The Folk Costumes of the Coastal Swedes*. This richly illustrated book brings a colorful aspect of the Coastal Swedes\u2019 fascinating and multifaceted folk culture closer to anyone interested in the history of folk costumes and the traditions of wearing them. The book\u2019s publisher, the Cultural Council of Estonian Swedes, has enlisted nine authors to contribute to the book, all of whom are true experts on Coastal Swedish culture and folk costumes. Over the years, the authors have researched clothing and folklore for this book not only in our own museums but also in museums in Finland and Sweden; they have met with many Coastal Swedes, studied garments and archival materials, and sought to understand not only the clothing itself but also those who wear it, their daily lives, and the dignity of their festive occasions. Across 440 pages, the beauty of folk costumes unfolds before readers through vibrant images, old photographs, and fascinating facts and stories. Ivar R\u00fc\u00fctli, Juta Holst, Kristina Rajando, Yngve Rosenblad, Marju Tamm, Violetta Riidas, Lembe Maria Sihvre, K\u00fclli Uustal, Helgi P\u00f5llo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pood.evm.ee\/en\/toode\/traditional-clothing-of-the-coastal-swedes\/\" \/>\n<meta property=\"og:site_name\" content=\"EVMi K&auml;sit&ouml;&ouml;pood\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-04T13:58:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pood.evm.ee\/wp-content\/uploads\/2026\/03\/rannarootslate-rahvaroivad-1080x1080-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pood.evm.ee\\\/en\\\/toode\\\/traditional-clothing-of-the-coastal-swedes\\\/\",\"url\":\"https:\\\/\\\/pood.evm.ee\\\/en\\\/toode\\\/traditional-clothing-of-the-coastal-swedes\\\/\",\"name\":\"Traditional Clothing of the Coastal Swedes - EVMi K&auml;sit&ouml;&ouml;pood\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pood.evm.ee\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pood.evm.ee\\\/en\\\/toode\\\/traditional-clothing-of-the-coastal-swedes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pood.evm.ee\\\/en\\\/toode\\\/traditional-clothing-of-the-coastal-swedes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pood.evm.ee\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/rannarootslate-rahvaroivad-1080x1080-1.jpg\",\"datePublished\":\"2026-03-20T11:58:03+00:00\",\"dateModified\":\"2026-08-04T13:58:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pood.evm.ee\\\/en\\\/toode\\\/traditional-clothing-of-the-coastal-swedes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pood.evm.ee\\\/en\\\/toode\\\/traditional-clothing-of-the-coastal-swedes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/pood.evm.ee\\\/en\\\/toode\\\/traditional-clothing-of-the-coastal-swedes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pood.evm.ee\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/rannarootslate-rahvaroivad-1080x1080-1.jpg\",\"contentUrl\":\"https:\\\/\\\/pood.evm.ee\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/rannarootslate-rahvaroivad-1080x1080-1.jpg\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pood.evm.ee\\\/en\\\/toode\\\/traditional-clothing-of-the-coastal-swedes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pood.evm.ee\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Online Store\",\"item\":\"https:\\\/\\\/pood.evm.ee\\\/en\\\/shop-2\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Traditional Clothing of the Coastal Swedes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pood.evm.ee\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/pood.evm.ee\\\/en\\\/\",\"name\":\"EVMi K&auml;sit&ouml;&ouml;pood\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/pood.evm.ee\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pood.evm.ee\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pood.evm.ee\\\/en\\\/#organization\",\"name\":\"Eesti Vaba\u00f5humuuseum\",\"url\":\"https:\\\/\\\/pood.evm.ee\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/pood.evm.ee\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pood.evm.ee\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/pood.evm.ee\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/logo.svg\",\"width\":199,\"height\":64,\"caption\":\"Eesti Vaba\u00f5humuuseum\"},\"image\":{\"@id\":\"https:\\\/\\\/pood.evm.ee\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Traditional Clothing of the Coastal Swedes - EVMi K&auml;sit&ouml;&ouml;pood","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pood.evm.ee\/en\/toode\/traditional-clothing-of-the-coastal-swedes\/","og_locale":"en_US","og_type":"article","og_title":"Traditional Clothing of the Coastal Swedes - EVMi K&auml;sit&ouml;&ouml;pood","og_description":"Vormsi \u2013 Noarootsi \u2013 Pakri \u2013 Ruhnu \u2013 Hiiumaa What kinds of clothing did the Coastal Swedes who lived on the Estonian islands and along the coast of northwestern Estonia wear? How did the people of Ruhnu dress for different occasions? What kind of six-panel hats did the children of Vormsi wear, and what did the black cap of the Hiiumaa Swedes look like? What did bridal wreaths and jewelry look like on Pakri, in Noarootsi, on Vormsi, on Ruhnu, or on Hiiumaa? You\u2019ll find the answers to these and thousands of other fascinating questions in the book *The Folk Costumes of the Coastal Swedes*. This richly illustrated book brings a colorful aspect of the Coastal Swedes\u2019 fascinating and multifaceted folk culture closer to anyone interested in the history of folk costumes and the traditions of wearing them. The book\u2019s publisher, the Cultural Council of Estonian Swedes, has enlisted nine authors to contribute to the book, all of whom are true experts on Coastal Swedish culture and folk costumes. Over the years, the authors have researched clothing and folklore for this book not only in our own museums but also in museums in Finland and Sweden; they have met with many Coastal Swedes, studied garments and archival materials, and sought to understand not only the clothing itself but also those who wear it, their daily lives, and the dignity of their festive occasions. Across 440 pages, the beauty of folk costumes unfolds before readers through vibrant images, old photographs, and fascinating facts and stories. Ivar R\u00fc\u00fctli, Juta Holst, Kristina Rajando, Yngve Rosenblad, Marju Tamm, Violetta Riidas, Lembe Maria Sihvre, K\u00fclli Uustal, Helgi P\u00f5llo","og_url":"https:\/\/pood.evm.ee\/en\/toode\/traditional-clothing-of-the-coastal-swedes\/","og_site_name":"EVMi K&auml;sit&ouml;&ouml;pood","article_modified_time":"2026-08-04T13:58:39+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/pood.evm.ee\/wp-content\/uploads\/2026\/03\/rannarootslate-rahvaroivad-1080x1080-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pood.evm.ee\/en\/toode\/traditional-clothing-of-the-coastal-swedes\/","url":"https:\/\/pood.evm.ee\/en\/toode\/traditional-clothing-of-the-coastal-swedes\/","name":"Traditional Clothing of the Coastal Swedes - EVMi K&auml;sit&ouml;&ouml;pood","isPartOf":{"@id":"https:\/\/pood.evm.ee\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pood.evm.ee\/en\/toode\/traditional-clothing-of-the-coastal-swedes\/#primaryimage"},"image":{"@id":"https:\/\/pood.evm.ee\/en\/toode\/traditional-clothing-of-the-coastal-swedes\/#primaryimage"},"thumbnailUrl":"https:\/\/pood.evm.ee\/wp-content\/uploads\/2026\/03\/rannarootslate-rahvaroivad-1080x1080-1.jpg","datePublished":"2026-03-20T11:58:03+00:00","dateModified":"2026-08-04T13:58:39+00:00","breadcrumb":{"@id":"https:\/\/pood.evm.ee\/en\/toode\/traditional-clothing-of-the-coastal-swedes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pood.evm.ee\/en\/toode\/traditional-clothing-of-the-coastal-swedes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pood.evm.ee\/en\/toode\/traditional-clothing-of-the-coastal-swedes\/#primaryimage","url":"https:\/\/pood.evm.ee\/wp-content\/uploads\/2026\/03\/rannarootslate-rahvaroivad-1080x1080-1.jpg","contentUrl":"https:\/\/pood.evm.ee\/wp-content\/uploads\/2026\/03\/rannarootslate-rahvaroivad-1080x1080-1.jpg","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/pood.evm.ee\/en\/toode\/traditional-clothing-of-the-coastal-swedes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pood.evm.ee\/en\/"},{"@type":"ListItem","position":2,"name":"Online Store","item":"https:\/\/pood.evm.ee\/en\/shop-2\/"},{"@type":"ListItem","position":3,"name":"Traditional Clothing of the Coastal Swedes"}]},{"@type":"WebSite","@id":"https:\/\/pood.evm.ee\/en\/#website","url":"https:\/\/pood.evm.ee\/en\/","name":"EVMi K&auml;sit&ouml;&ouml;pood","description":"","publisher":{"@id":"https:\/\/pood.evm.ee\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pood.evm.ee\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pood.evm.ee\/en\/#organization","name":"Eesti Vaba\u00f5humuuseum","url":"https:\/\/pood.evm.ee\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pood.evm.ee\/en\/#\/schema\/logo\/image\/","url":"https:\/\/pood.evm.ee\/wp-content\/uploads\/2022\/09\/logo.svg","contentUrl":"https:\/\/pood.evm.ee\/wp-content\/uploads\/2022\/09\/logo.svg","width":199,"height":64,"caption":"Eesti Vaba\u00f5humuuseum"},"image":{"@id":"https:\/\/pood.evm.ee\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/pood.evm.ee\/en\/wp-json\/wp\/v2\/product\/3654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pood.evm.ee\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/pood.evm.ee\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pood.evm.ee\/en\/wp-json\/wp\/v2\/media\/3406"}],"wp:attachment":[{"href":"https:\/\/pood.evm.ee\/en\/wp-json\/wp\/v2\/media?parent=3654"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/pood.evm.ee\/en\/wp-json\/wp\/v2\/product_brand?post=3654"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/pood.evm.ee\/en\/wp-json\/wp\/v2\/product_cat?post=3654"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/pood.evm.ee\/en\/wp-json\/wp\/v2\/product_tag?post=3654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}